Freshwater Group Logo Design and Branding

Article published at: May 5, 2024
Freshwater Group Logo Design and Branding
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Freshwater Group Brand Redesign

Freshwater Group is a leading energy sector recruitment business that operates throughout Australasia. They specialise in sourcing, assessing, and selecting top talent for permanent and contracting roles within the energy sector. Their comprehensive process includes psychometric assessment, ability testing, interviewing, and referencing.

Assessment plays a crucial role in Freshwater Group's recruitment process. By utilizing psychometric assessment, ability testing, and thorough interviewing, they ensure that they find the best candidates for their clients. This rigorous assessment process sets them apart in the industry, guaranteeing high-quality placements.

What Sets Freshwater Group Apart in the Energy Sector?

Freshwater Group focuses on the future of the energy sector, with a particular emphasis on low carbon emission and renewable energy generation. They also specialize in energy infrastructure, storage, and management, as well as energy efficiency and disruptive clean technologies. This forward-thinking approach positions them as a leader in the industry.

What Services Does Freshwater Group Offer?

In addition to recruitment services, Freshwater Group also provides career management and assessment consultancy as standalone services. This comprehensive offering ensures that clients receive the support they need throughout the entire recruitment process, from sourcing to assessment to placement.

What is the Purpose of the Brand Redesign?

The purpose of the brand re(design) for Freshwater Group was to give the brand a more future-centric, modern look and feel and aimed to enhance their visibility and positioning in the market. By updating their brand identity, they can better communicate their values, services, and expertise to clients and candidates. 

About this Design Concept

This concept is based on the idea of profiling as one of the scientific tools of modern recruitment, but paired up with a  playful and colourful palette that communicates a fresh approach to what can become a staid and rigid process.

Freshwater Group Brand Redesign

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