Pantone Colour of the Year

Article published at: Dec 27, 2023
Pantone Colour of the Year
All Inky Tales

Pantone Colour of the Year

About the Pantone COTY

Each year, Pantone’s colour experts at the Pantone Colour Institute™ comb the world looking for new colour influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 25 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. 

Pantone COTY 2024: Peach Fuzz

2024 marks the 25th year anniversary of the Pantone Colour of the Year and this year's choice is Peach Fuzz.

The company describes it as "PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul." Leatrice Eiseman, the executive director of the Pantone Color Institute, describes Peach Fuzz as “nurturing,” and “warm and welcoming.”

“In a world that can seem very harsh, people are looking for colors that soothe, colors that are soft and warm, colors that nurture and provide us with comfort,” Eiseman says. “As we move into 2024, we are seeing that at a time of turmoil in many aspects of our lives, our need for nurturing, empathy, and compassion is growing stronger, as are our imaginings and desire for a more peaceful future.”

Source: The Pantone Colour Institute.

Pantone Colour of the Year 2024

Pantone COTY 2023: Viva Magenta

"Pantone’s Colour of The Year 2023, Viva Magenta 18-1750, is a red wine shade whose exuberance promotes a joyous and optimistic celebration."

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known." says Latrice Eiseman Executive Director, Pantone Color Institute.

Source: The Pantone Colour Institute.

Pantone Colour of the Year 2023

Pantone COTY 2022: Very Peri

"Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa."

Source: The Pantone Colour Institute.

Pantone Colour of the Year 2022

Pantone COTY 2021: Ultimate Gray Illuminating

"Two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. "

"As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience."

Source: The Pantone Colour Institute.

Pantone Colour of the Year 2021

Pantone COTY 2020: Classic Blue

"A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."

Source: The Pantone Colour Institute.

Pantone Colour of the Year 2020

Pantone COTY 2019: Living Coral

"Vibrant, yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media."

Source: The Pantone Colour Institute.

Pantone Colour of the Year 2019

Pantone COTY 2018: Ultra Violet

"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."

Source: The Pantone Colour Institute.

Pantone Colour of the Year 2018

Pantone COTY 2017:Greenery

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Pantone Colour of the Year 2017

Pantone COTY 2016:Rose Quartz & Serenity

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

Pantone Colour of the Year 2016

Pantone COTY 2015: Marsala

Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.

Pantone Colour of the Year 2015

Pantone COTY 2014: Radiant Orchid

Expressive, exotic Radiant Orchid blooms with confidence and warmth.

Pantone Colour of the Year 2014

Pantone COTY 2013: Emerald

Emerald, a vivid verdant green, most often associated with brilliant, precious gemstones, is a sophisticated and luxurious colour. Since antiquity, this luminous, magnificent hue has been the colour of beauty and new life in many cultures and religions. Also the colour of growth, renewal and prosperity, no other colour conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

Pantone Colour of the Year 2013

Pantone COTY 2012: Tangerine Tango

Tangerine Tango, a spirited reddish orange, is sophisticated but at the same time dramatic and seductive” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Pantone Colour of the Year 2012

Pantone COTY 2011: Honeysuckle

Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life. “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

Pantone Colour of the Year 2011

Pantone COTY 2010: Turquoise

PANTONE 15-5519 Turquoise is an inviting, luminous hue combining the serene qualities of blue and the invigorating aspects of green, and inspiring thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing. In many cultures, Turquoise is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky.

Pantone Colour of the Year 2010


Colour descriptions courtesy of the Pantone Colour Institute. All imagery is copyright CatinaH.

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