Velo Vacay
www.velovacay.com
Velo Vacay specialises in luxury cycling tours, comparing and identifying the best tours available, and providing expert guidance to help you make the most of your cycling experience.
Luxury cycling tours offer a unique blend of adventure and comfort. From scenic routes to gourmet meals, these tours cater to cyclists looking for a premium experience. With top-notch accommodations and exclusive access to hidden gems, luxury tours take your cycling journey to the next level. Whether you're a seasoned cyclist or a beginner, Velo Vacay ensures a seamless and unforgettable experience.
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About Performance Leaders Australia
Performance Leaders Australia's mission is to provide guidance on how to best lead teams and improve a manager's own performance as a leader of people and change catalyst.
Previous Logo
The client felt their current logo did not reflect their values or approach and they seeked out a new brand design.
Inspiration: the Möbius strip
The Möbius strip is the simplest geometric shape which has only one surfaceand only one edge. It can be created by taking a strip of paper, giving it a halftwist along its long axis, and then joining the two narrow ends together.
It is probably the simplest symbol possible - and the most eloquent - of unity in interests. There is no "other" side. Whether we perceive it or not, in a team we all go the same direction and share the same fate.
Promotional applications are numerous: from Mobius conference bracelets or lanyards to silver jewellery or office decor.
Visual References
Crafting the logo
The paper Mobius strip was folded to the shape of the letter P (I just love when I can bring logo work into the real world), photographed and vectorised.
"There is no other side"