Performance Leaders Australia's mission is to provide guidance on how to best lead teams and improve a manager's own performance as a leader of people and change catalyst.
Previous Logo
The client felt their current logo did not reflect their values or approach and they seeked out a new brand design.
Inspiration: the Möbius strip
The Möbius strip is the simplest geometric shape which has only one surfaceand only one edge. It can be created by taking a strip of paper, giving it a halftwist along its long axis, and then joining the two narrow ends together.
It is probably the simplest symbol possible - and the most eloquent - of unity in interests. There is no "other" side. Whether we perceive it or not, in a team we all go the same direction and share the same fate.
Promotional applications are numerous: from Mobius conference bracelets or lanyards to silver jewellery or office decor.
Visual References
Crafting the logo
The paper Mobius strip was folded to the shape of the letter P (I just love when I can bring logo work into the real world), photographed and vectorised.
Velo Vacay
www.velovacay.com
Velo Vacay specialises in luxury cycling tours, comparing and identifying the best tours available, and providing expert guidance to help you make the most of your cycling experience.
Luxury cycling tours offer a unique blend of adventure and comfort. From scenic routes to gourmet meals, these tours cater to cyclists looking for a premium experience. With top-notch accommodations and exclusive access to hidden gems, luxury tours take your cycling journey to the next level. Whether you're a seasoned cyclist or a beginner, Velo Vacay ensures a seamless and unforgettable experience.
Freshwater Group Brand Redesign
https://freshwater-group.com.au/
Freshwater Group is a leading energy sector recruitment business that operates throughout Australasia. They specialise in sourcing, assessing, and selecting top talent for permanent and contracting roles within the energy sector. Their comprehensive process includes psychometric assessment, ability testing, interviewing, and referencing.
Assessment plays a crucial role in Freshwater Group's recruitment process. By utilizing psychometric assessment, ability testing, and thorough interviewing, they ensure that they find the best candidates for their clients. This rigorous assessment process sets them apart in the industry, guaranteeing high-quality placements.
What Sets Freshwater Group Apart in the Energy Sector?
Freshwater Group focuses on the future of the energy sector, with a particular emphasis on low carbon emission and renewable energy generation. They also specialize in energy infrastructure, storage, and management, as well as energy efficiency and disruptive clean technologies. This forward-thinking approach positions them as a leader in the industry.
What Services Does Freshwater Group Offer?
In addition to recruitment services, Freshwater Group also provides career management and assessment consultancy as standalone services. This comprehensive offering ensures that clients receive the support they need throughout the entire recruitment process, from sourcing to assessment to placement.
What is the Purpose of the Brand Redesign?
The purpose of the brand re(design) for Freshwater Group was to give the brand a more future-centric, modern look and feel and aimed to enhance their visibility and positioning in the market. By updating their brand identity, they can better communicate their values, services, and expertise to clients and candidates.
About this Design Concept
This concept is based on the idea of profiling as one of the scientific tools of modern recruitment, but paired up with a playful and colourful palette that communicates a fresh approach to what can become a staid and rigid process.
Quantum Pain Management Branding
Low level laser therapy is a medically proven, non-drug, non-invasive treatment with over 40 years of research. Quantum Pain Management are Sydney’s leaders in cold laser with Dr. Roberta Chow having employed laser therapy for over 30 years. Over many years we have developed treatment protocols for a wide range of medical conditions ranging from chronic back pain to fibromyalgia.
https://quantumpm.com.au/