![The history, the value, and the future of logos](http://catinah.com/cdn/shop/articles/printers-marks_510x.jpg?v=1714804247)
If you haven’t heard of Steven Noble before, you most certainly have heard of some of his work: he illustrated the back of the one dollar bill; he is the illustrator who was hired to redraw the White House for its most recent logo refresh; he is the artist behind American Express’ centurion/gladiator illustration, famously used on the company’s initial cards and nowadays on the mythical Centurion Card (unlimited balance, invitation only it seems).
His highly disciplined and complex line work is using X-Acto precision knives carved into pre-inked clay boards which generate very fine line strokes which allow a versatility in the detail from bold woodcuts to very fine traditional 19 century steel engravings. The resulting logos are complex and stunningly detailed, works of art in a world that more and more bows to convenience.
His work spans way more than logo design – annual reports, illustrations, engravings, etc. Some of them can be bought off his website. But for now, here are some beautiful logos for your inspiration (go buy those X-Actos!)
SLS Hotel
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) SLS Hotels Logo Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-SLS-Hotels-Logo.jpg)
White House
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) white house logo2 Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-white-house-logo2.jpg)
Read more about the White House logo redesign process.
American Express Centurion
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) amex centurion Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-amex-centurion.jpg)
Elephant Conservation Movement
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) ECM Logo Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-ECM_Logo.jpg)
Eleven Restaurant
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) Eleven Restaurant Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-Eleven_Restaurant.jpg)
Gulf of Maine
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) GMRI Logo Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-GMRI_Logo.jpg)
Hill Investment Group
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) Hill Investment Group Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-Hill_Investment_Group.jpg)
Janet Moyer
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) janet moyer Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-janet_moyer.jpg)
Scarlet Developments
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) scarlet developments Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-scarlet-developments.jpg)
Spice Islands
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) spice islands Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-spice-islands.jpg)
Travelers Lodge Inn
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) Travelers Lodge Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-Travelers_Lodge.jpg)
Wally Label
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) Wally Label Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-Wally_Label.jpg)
California Conservation Properties
![Logo Inspiration: Steven Noble (of Amex Centurion and White House fame) CCP Logo Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)](https://cdn.shopify.com/s/files/1/0709/9518/1835/files/steven-noble-CCP_Logo.jpg)